How do you feel about your skin care being "technologically advanced?"
Last week I heard an Influencer bashing a skin care line that has been in business since the 60's for not "updating their technology." She wasn't talking about adding a laser or light therapy tool to the lineup, she was more talking about the "technology" INSIDE the products.
There are so many sales and marketing campaigns that are positioning words like "advanced skin care", and "patented ingredients," or "patent-pending ingredients" that at first glance make a product sound revolutionary and imply extra effectiveness.
But, here's the deal. "Advanced" doesn't really mean anything. Any ingredient that is patent-able, is a new creation that was not found previously existing on the planet, and is something that mankind has never seen before. Meaning, it is something that was creating in a laboratory. That is considered "technology" - a new ingredient, synthesized in a laboratory, that is then put through the patent process with the US government (who is not an authority on "skin care", mind you).
Here's the rub....when an ingredient is patented or patent-pending, that simply means an attorney has filed an application with the United States Patent & Trademark Office www.uspto.gov in order to hopefully protect the intellectual property. When an ingredient is patented, it means that the government as issued their stamp of approval that the ingredient is unique and now the intellectual property belongs to the company that created it. When an ingredient is Patent-Pending, it simply means that the application has been filed, but not necessarily that it will be approved or ever obtain a patent.
Once an ingredient is patented - what it is made from, how it was made, and anything about it, is now a legally protected SECRET for up to 25 years. A patent does not mean the ingredient is effective in anti-aging or whatever their marketing claim is. It simply means, the company who created the ingredient is legally protected from having to share ANYTHING about it.
A Patent is simply a stamp issued by the US Government that notarizes that something is new and unique and belongs to an individual or a business entity; not that it works, does anything, or has any value to the health of your skin.
My next question is....how do you feel about your FOOD being "technologically advanced?"
If we saw a commercial for a new "patented" food ingredient, would we want to buy it? Would we trust it? Would we eat it and feed it to our families? Would you think it was BETTER food? Are we thinking that "technologically advanced food" would be better for our health and keep us younger?
So, why do we believe that "technologically advanced skin care" is better? Why do we question the effectiveness of Mother Nature's ingredients - why do we ask, "well..., will it 'work?" When, on the flip side, one of the big conglomerates totes a new "patented" serum, and pop-culture associates that with the new fountain of youth?!
Personally, I do not want to eat technology, and I don't want to absorb it through my skin either. For me it defies reason, to think that my skin wants any different nourishment than my body does, or that I should put anything on my skin that I wouldn't put in my mouth. (Except for soap - I will use soap on my skin, and I won't eat it 😂).
If you went to CVS, Walgreens, Ulta, Target, Nordstrom, Saks, etc - any cosmetic department anywhere - and bought a serum or a cream...would you EVER consider eating it? There are even warnings that say "if ingested contact poison control". If your toddler, found a bottle of serum in your bathroom and pumped it into their mouths, would you not pit-out and panic?
I promise I will soon get down off of the soap box, but I think it is brave to create a product line and stick by it for 60 years. It is brave not to change your philosophies just to compete with competitors rushing to get the next craze out to market for a "larger market share."
I love the daydream that maybe in 60 years, the skin-care recipes I made up in my tiny studio kitchen...mixing this, and mixing that...made with the mindfulness that I was making skin care with the same love and care as I would have if I were making dinner for you...will still be standing the test of time and loved for their botanical ingredients and original intentions. How amazing would that be!
So much love, adoration, and appreciation for each and every one of you. Beaute Nouveau may have started in my little kitchen, but it continues because of you. 💓
I agree. “New” and “advanced” are often not better. Different technology does not a better product make. (Homemade chocolate chip cookies are always better than Chips Ahoy.) That person’s logic is misguided.