There is a difference between Sensi-TIVE, and Sensi-TIZED. EVERYONE is sensitive. Sensi-tized is next level sensitivity. When skin is sensti-tized it tends to react quickly with redness, rashes, puffiness, and other allergic reactions. Becoming hyper-sensitive can occur when someone is going through a stressful life event, treatment for an illness, or anytime when the immune system is compromised. It is a time when skin needs minimal ingredients, gentle care, less stress, and rest.