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About Beaute Nouveau

WHAT DOES "BEAUTE NOUVEAU" MEAN? 

Beaute Nouveau (Boh-tay New-voh) means New Beauty.  

The name is inspired by Art Nouveau, the historical period between 1890 and 1914...It was a time when artists began to challenge the status quo and influence social change through Art. 

Artisans of this time romanticized nature over industry and illustrated Women as strong, contributing members of society for the first time in modern history.

We are currently experiencing a parallel to Art Nouveau in the Beauty Industry, where Women are rebelling against sensationalized definitions of "beauty," and against mainstream, mass-produced, chemical laden "anti-aging" products. They are demanding fresh imagery, beauty in all forms and colors, and a return to botanical, hand-made, artisan mixtures, and a true connection to their brands.

Our products carry the same spirit: empowering and connecting Women while romanticizing, natural ingredients, and returning to artisan production.

 

MEET OUR FOUNDER

Founder, Lacey Haegen, sitting in a chair in the original Beaute Nouveau Atelier

Hello! I grew up in "Cosmetics" and I have been a Makeup Artist and Skin Care Specialist for 25 years. At 16, I began my career at a bath & body shop called Garden Botanika, and then moved on to Origins, Clinique, Estee Lauder, and Chanel for Nordstrom.  After Graduate school, I went into management and worked with all of the lines as a Department Manager for Nordstrom, and then Neiman Marcus.  

The beauty of this background (no pun intended) is that I have been highly trained and learned so much about ingredients, products, sales, marketing, and how the industry works at interpersonal, counter, store, and industry levels.  And, I will be honest, for many years, I drank ALL the koolaid. I LOVED working for these stores and all of the brands.  I was a model employee and I practiced EVERYTHING they preached.

But, in 2009, everything changed.  My Husband Josh, who had always suffered (and just coped) with Psoriasis was beginning to experience other health issues and was diagnosed with...

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