At Beaute Nouveau We Believe...
that you should never have to waste your time reading ingredient labels. It is our responsibility to make the healthiest, and most enriching products possible.
We also believe that whether you are starting or ending your day, your beauty routine should exceed your expectations AND make you feel like "a million bucks!"
We want your routine to be simple, and oh so, enjoyable! We want you to get out of the shower in the morning feeling like you are ready to conquer the world! And, when you get ready for bed at night we want you to feel like you just perfectly prepared yourself for the best dreams.
We also believe that feeling like a million bucks, shouldn't cost you a "million bucks." Your products should offer you the biggest bang for your buck, with the highest concentrations of meaningful ingredients, so that a little bit of product goes a very long way and your investment lasts a long time. You work hard for your money, and we respect that. We never add junk fillers that dilute products and we pack them full with the most goodness!

Picking your perfect facial products? first pick your "skin type"!

Blossoming Skin (25ish years old)
We are growing and “blossoming” until we reach about the age of 25. During this glorious time in our life cycle, our skin is bouncy and plump and generally has everything it needs. It is full of energy! It is pretty self-sufficient for the most part. The best thing to do for Blossoming skin is to let it be and protect it from “oxidation.” It needs gentle, basic nourishment, light textures, and trusted floral anti-oxidants. Think of a rose bud, that is just opening up.

Blooming Skin (25ish to 45ish years old)
Once we hit about 25, our young little blossom, is “blooming.” And, what a beautiful show it is!In this stage, our Skin needs a little bit more protection, and we have to be more delicate with it. It is also doesn’t need all of the juicy energy it took to blossom, so it doesn’t make as many on its own. We need to add some nutrients to fuel energy production.

In Full Bloom Skin (45+ years old)
There is nothing more beautiful than a rose bush that is in full bloom! It is show-stopping! In this stage, the name of the game is nutrition, protection, and a gentle touch. It’s also the time to really appreciate the grandness of the bloom and appreciate all of the beauty our Skin has shown us. Our Skin will no longer weather a spring storm without losing petals, or bake in the sun without damage, or bounce back from an aggressive peel. Also, hormones have changed. We suggest gentle cleansing, daily gentle exfoliation, and lots and lots of moisture.
Looking for "anti-aging" products? We prefer the term "Preserv-aging" - read more about it here.

our most popular "facial five"

Earn Rewards! Join the Club!
Want to earn points for shopping, celebrating your birthday, and telling your friends about your favorite products?
Well, join our Botanical Beauty Club for discounts, free products, and first access to new products!
Testimonials
introducting The New paris sunset collection
Our Body Collections by scents
What does "Beaute Nouveau" mean?
Beaute Nouveau (Boh-tay New-voh) means New Beauty.
The name is inspired by Art Nouveau, the historical period between 1890 and 1914...It was a time when artists began to challenge the status quo and influence social change through Art.
Artisans of this time romanticized nature over industry and illustrated Women as strong, contributing members of society for the first time in modern history.
We are currently experiencing a parallel to Art Nouveau in the Beauty Industry, where Women are rebelling against sensationalized definitions of "beauty," and against mainstream, mass-produced, chemical laden "anti-aging" products. They are demanding fresh imagery, beauty in all forms and colors, and a return to botanical, hand-made, artisan mixtures, and a true connection to their brands.
Our products carry the same spirit: empowering and connecting Women while romanticizing, natural ingredients, and returning to artisan production.


Meet the Founder - Lacey Haegen
Hello! I grew up in "Cosmetics" and I have been a Makeup Artist and Skin Care Specialist for 25 years. At 16, I began my career at a bath & body shop called Garden Botanika, and then moved on to Origins, Clinique, Estee Lauder, and Chanel for Nordstrom. After Graduate school, I went into management and worked with all of the lines as a Department Manager for Nordstrom, and then Neiman Marcus.
The beauty of this background (no pun intended) is that I have been highly trained and learned so much about ingredients, products, sales, marketing, and how the industry works at interpersonal, counter, store, and industry levels. And, I will be honest, for many years, I drank ALL the koolaid. I LOVED working for these stores and all of the brands. I was a model employee and I practiced EVERYTHING they preached.
But, in 2009, everything changed. My Husband Josh, who had always suffered (and just coped) with Psoriasis was beginning to experience other health issues and was diagnosed with...