that you should never have to waste your time reading ingredient labels.  It is our responsibility to make the healthiest, and most enriching products possible. 

We also believe that whether you are starting or ending your day, your beauty routine should exceed your expectations AND make you feel like "a million bucks!"

We want your routine to be simple, and oh so, enjoyable! We want you to get out of the shower in the morning feeling like you are ready to conquer the world! And, when you get ready for bed at night we want you to feel like you just perfectly prepared yourself for the best dreams.  

We also believe that feeling like a million bucks, shouldn't cost you a "million bucks." Your products should offer you the biggest bang for you buck with the highest concentrations of meaningful ingredients so that a little bit of product goes a very long way and your investment lasts a long time. You work hard for your money, and we respect that. We never add junk fillers that dilute products and we pack them full with the most goodness!   

Hello! I grew up in "Cosmetics" and I have been a Makeup Artist and Skin Care Specialist for 25 years. At 16, I began my career at a bath & body shop called Garden Botanika, and then moved on to Origins, Clinique, Estee Lauder, and Chanel for Nordstrom.  After Graduate school, I went into management and worked with all of the lines as a Department Manager for Nordstrom, and then Neiman Marcus.  

The beauty of this background (no pun intended) is that I have been highly trained and learned so much about ingredients, products, sales, marketing, and how the industry works at interpersonal, counter, store, and industry levels.  And, I will be honest, for many years, I drank ALL the koolaid. I LOVED working for these stores and all of the brands.  I was a model employee and I practiced EVERYTHING they preached.

But, in 2009, everything changed.  My Husband Josh, who had always suffered (and just coped) with Psoriasis was beginning to experience other health issues and was diagnosed with...